Beauty · Science · Africa & MENA
Kashi Digital Beauty launches and scales modern beauty brands across the Middle East, North Africa, and Sub-Saharan Africa — blending medical science with commercial excellence.
Work with us"The strongest beauty brands of the next decade will be built on medical intelligence, scientific authenticity, and regional cultural relevance."
Dr Aleya Khimji · Founder
Our Founder
Dr Aleya Khimji is a medical doctor turned beauty strategist who specialises in the convergence of dermatology, wellness, digital transformation, and regional market expansion across the Middle East and Africa.
Her medical training gives Kashi a unique angle: evidence-based brand development, science-backed product positioning, and intelligent consumer communication that builds genuine trust.
Over the past decade, she has helped international and regional brands build credibility, enter emerging markets, and communicate science with clarity — bridging clinical medicine and the commercial creativity of modern brand building.
Core Expertise
What We Do
01
Medical & Scientific Positioning
Dermatology-aligned brand frameworks, ingredient and claims review, medical-grade messaging, and regulatory alignment.
02
Brand Development & Strategy
Brand DNA, values and narrative, packaging guidance, hero SKU strategy, portfolio and pricing architecture.
03
Product Sourcing & Manufacturing
Private label from manufacturers in Europe, North America, MENA, Egypt, Turkey and Korea — turnkey from brief to final production.
04
MENA + SSA Market Entry
Region insight reports, consumer behaviour nuances, distributor strategy, retail readiness, and end-to-end launch management.
05
Digital Beauty & Medical Messaging
E-commerce, WhatsApp commerce, CRM journeys, scientific content for social, and practitioner influencer integrations.
06
Wellness + Beauty Integration
Nutricosmetics, sensitive skin segments, medical aesthetic adjacency, and health-positioned beauty innovation advisory.
Where We Operate
East Africa
Kenya and the broader East African market, across modern trade, pharmacy, and specialist beauty retail.
Sub-Saharan Africa
Distribution strategy and market entry across the Sub-Saharan region's fast-growing beauty consumer base.
Middle East & North Africa
Regional brand strategy and commercial partnerships across MENA's premium beauty landscape.
Global Sourcing
Manufacturing and sourcing partnerships in Korea, Europe, North America, Turkey and MENA for private label and brand development.
Our Portfolio
Skincare
Haircare
Makeup
Join the Team
We are a small, ambitious team operating at the intersection of science, beauty, and emerging markets. We look for people who are intellectually curious, commercially driven, and passionate about building brands that mean something.
We work across East Africa, Sub-Saharan Africa, and the MENA region — so an international mindset and cultural fluency are essential.
Science meets creativity
We take a rigorous, evidence-based approach to brand building — and we bring genuine creativity to every market we enter.
High-growth markets
Work across some of the world's most exciting and fast-moving beauty markets in Africa and the Middle East.
Purpose-driven work
We believe health is the future of beauty — and we're building brands that reflect that conviction.
"Health is the future of Beauty."
The founding conviction of Kashi Digital Beauty
Get in Touch
Whether you are a global brand exploring entry into Africa or the Middle East, or an established retailer looking to develop your own beauty brands, we would love to hear from you.
Phone & WhatsApp
Founder
Dr Aleya Khimji
Regions Served
East Africa · Sub-Saharan Africa · MENA